Nissan drives pickup-based SUV into Thailand

The Terra goes up against Toyota and Mitsubishi lineups

20180816N Nissan Terra

The Terra at its Thai launch on Aug. 16. Nissan Motor has tapped the SUV as a key vehicle for its Asia strategy. (Photo by Hiroshi Kotani)

HIROSHI KOTANI, Nikkei staff writer

BANGKOK -- Nissan Motor launched its Terra sport utility vehicle in the Thai market on Thursday, hoping to propel Asian growth with a frame tough enough for rugged terrain.

The Terra is Nissan's first SUV in Southeast Asia with the same body-on-frame construction of the 1-ton pickup trucks popular in the region. It will compete with Toyota Motor's Fortuner and the Pajero Sport from Mitsubishi Motors, a fellow member of Nissan's alliance with Renault. The price will start at about 1.32 million baht (nearly $40,000).

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