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Nissin Cup Noodles demand soars as COVID-19 keeps people home

Japanese food maker pushes '3-for-$1' deals to increase sales in US

Nissin Foods' share price recently hit an all-time high, helped by stronger sales in the U.S. The company is nearing its 1 trillion yen valuation target, set by CEO Koki Ando four years ago.

TOKYO -- Nissin Foods Holdings' Cup Noodles products are catching on as an emergency food, as people are told to stay home to slow the spread of the new coronavirus.

Many of those who dig in to Cup Noodles during disasters are eating the instant noodles for the first time in many years. The Japanese food processor aims to win new fans in the U.S., a growing source of profit in recent years.

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