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Nissin Cup Noodles demand soars as COVID-19 keeps people home

Japanese food maker pushes '3-for-$1' deals to increase sales in US

Nissin Foods' share price recently hit an all-time high, helped by stronger sales in the U.S. The company is nearing its 1 trillion yen valuation target, set by CEO Koki Ando four years ago.
KEIGO IWAMOTO, Nikkei staff writer | Japan

TOKYO -- Nissin Foods Holdings' Cup Noodles products are catching on as an emergency food, as people are told to stay home to slow the spread of the new coronavirus.

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