
HONG KONG -- Nissin Foods, a Hong Kong-listed unit of Japan's Nissin Foods Holdings, will bolster its granola business in China to woo increasingly health-conscious Chinese consumers.
"China's cereal market is growing rapidly and is expected to grow in a unique manner," said Kiyotaka Ando, chairman and CEO of Nissin Foods. "We plan to ship products made in Hong Kong to mainland China and Taiwan."