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Nissin Foods aims to scoop out niche in Chinese cereal market

Company launches granola production in Hong Kong

The market for breakfast cereal in China is small but growing, prompting Nissin Foods to set up a plant in Hong Kong to ship granola products to the mainland.
TAKESHI KIHARA, Nikkei staff writer | Hong Kong, Macao

HONG KONG -- Nissin Foods, a Hong Kong-listed unit of Japan's Nissin Foods Holdings, will bolster its granola business in China to woo increasingly health-conscious Chinese consumers.

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