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Nissin hopes Chinese will devour noodle-flavored potato chips

Japanese food maker aims to increase region's sales by 30% by fiscal 2020

TOKYO/HONG KONG -- Japan's food and beverage conglomerate Nissin Food Holdings is set to introduce its potato chips across mainland China. By leveraging sales and the manufacturing channels of its noodle plant in the southern province of Guangdong and locally supplied potatoes, the company aims to nurture the snack to be the second major source of income after its traditional noodle business.

A package of Karamucho spicy potato sticks, a popular brand of Nissin's affiliate Koikeya

"The Chinese market shines as its growth potential still remains big," said the company's Managing Officer Kiyotaka Ando, who oversees the Hong Kong subsidiary of Nissin Foods. The subsidiary will manage sales and production of potato chips in mainland China.

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