ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Companies

Once Sony's driving force, electronics division gets new mission

Founding business set to play supporting role in propping up group operations

Sony's new camera, Vlogcam ZV-1, is winning kudos from vloggers, but a single hit product is not enough to turn around the company's electronics business.

TOKYO -- Sony is a company synonymous with electronics. Now, it is overhauling the very business on which it was founded.

The company's growth has been led by electronics through a variety of innovative products including the Walkman brand of personal stereo music players that took the world by storm beginning in the late 1970s. Recently, however, the division's presence in the wider corporate group has diminished due to the sharp ascent of others such as video games.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more