ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Online fashion retailer Zozo simplifies measurement process

Disappointing Q2 earnings leave investors wary of private brand venture

Zozo CEO Yusaku Maezawa says his company now has sufficient data on body measurements in Japan to simplify the process.  (Photo by Ken Kobayashi)

TOKYO -- Japanese online fashion retailer Zozo has altered its service to allow it to take down the unique size of individual customers from just a few basic questions, founder Yusaku Maezawa said during Wednesday's quarterly meeting with analysts.

This year, the company formerly known as Start Today launched the "Zozosuit" -- a tight-fitting bodysuit covered with dots that is worn by customers. A picture of the customer wearing the suit is taken in the Zozo app, which reads their measurements based on the position of the dots. Zozo's private label brand offers clothes that are made to fit individuals based on these measurements.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more