TOKYO -- Japanese online fashion retailer Zozo has altered its service to allow it to take down the unique size of individual customers from just a few basic questions, founder Yusaku Maezawa said during Wednesday's quarterly meeting with analysts.
This year, the company formerly known as Start Today launched the "Zozosuit" -- a tight-fitting bodysuit covered with dots that is worn by customers. A picture of the customer wearing the suit is taken in the Zozo app, which reads their measurements based on the position of the dots. Zozo's private label brand offers clothes that are made to fit individuals based on these measurements.
