Panasonic aims to quadruple housing-related China sales next year

Japanese company sees more focus on features and remodeling

20241106N Panasonic China

Panasonic looks to leverage its broad product lineup to become a one-stop shop for housing equipment in the Chinese market. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI and SHUNSUKE TABETA, Nikkei staff writers

SHANGHAI -- Japan's Panasonic Holdings looks to grow its housing-related sales in China 3.8-fold in 2025 compared to this year, leveraging its smart city expertise and broad product lineup to become a one-stop shop for appliances and equipment.

Tetsuro Homma, the electronics company's regional head for China and Northeast Asia, discussed the target Wednesday at the China International Import Expo in Shanghai.

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