Panasonic sets $9bn sales target at new China-focused segment

Electronics maker eyes innovation hub for connected appliances

20190506N Panasonic

Panasonic TVs on display at a store in Tokyo. © Reuters

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- Panasonic aims to boost revenue in its newly created China and Northeast Asia segment by around 40% from 2018 to 2021 to 1 trillion yen ($9.01 billion), strengthening its foothold in a future center for innovation.

Although demand is losing momentum in China, the country remains the world's largest market for home appliances. The Japanese company plans to bolster Chinese development of connected appliances and could even sell products developed in China back home in the future.

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