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Philip Morris aims to end its Japan cigarettes sales within 10 years

CEO of Marlboro maker focuses on heat-not-burn products amid stricter rules

Philip Morris makes Marlboro cigarettes: The U.S. tobacco behemoth will shift its focus to smokeless products in Japan and elsewhere as smoking wanes in popularity. (Photo by Ken Kobayashi)

TOKYO -- Philip Morris International, the U.S. tobacco giant that makes Marlboro and Lark brand cigarettes, aims to stop selling cigarettes in Japan within 10 years, Nikkei has learned.

Revisions to the Health Promotion Law that went into effect last year prohibits smoking cigarettes in restaurants. In response, the company is turning its focus to "heat-not-burn" tobacco products, in which it holds a 70% share of the Japanese market.

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