ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Companies

Philip Morris aims to end its Japan cigarettes sales within 10 years

CEO of Marlboro maker focuses on heat-not-burn products amid stricter rules

Philip Morris makes Marlboro cigarettes: The U.S. tobacco behemoth will shift its focus to smokeless products in Japan and elsewhere as smoking wanes in popularity. (Photo by Ken Kobayashi)

TOKYO -- Philip Morris International, the U.S. tobacco giant that makes Marlboro and Lark brand cigarettes, aims to stop selling cigarettes in Japan within 10 years, Nikkei has learned.

Revisions to the Health Promotion Law that went into effect last year prohibits smoking cigarettes in restaurants. In response, the company is turning its focus to "heat-not-burn" tobacco products, in which it holds a 70% share of the Japanese market.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more