
TOKYO - Philip Morris International's chief executive has accused Hong Kong regulators of "illogical" behavior in proposing a ban on electronic alternatives to cigarettes as the world's largest tobacco company fights a widening backlash against devices it sees as key to winning over health-conscious consumers.
Andre Calantzopoulos told the Nikkei Asian Review that prohibiting so-called heat-not-burn devices like its IQOS and other electronic cigarettes is "a very wrong thing to do because the alternative is to continue smoking."