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Piano maker Yamaha plays up India, Philippines in new Asia-focused plan

Japanese brand targets 22% revenue growth in three years after COVID slump

Yamada expects demand for electronic keyboards and other instruments to grow in emerging markets where incomes are rising.   © Reuters

HAMAMATSU, Japan -- After missing its previous growth targets, musical instrument maker Yamaha aims to plug into India and other promising Asian markets under a new three-year plan.

"Make Waves 2.0" targets annual revenue of 500 billion yen in the year ending March 2025, up 22% from the most recent result, Yamaha said Thursday. It aims to lift the core operating profit margin to 14% from 10.5%.

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