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Pigeon baby goods flock to Southeast Asia as China slows

Indonesia now the Japanese company's fastest-growing market

Pigeon goods on sale in China. The country became crucial to earnings in recent years, but other Asian markets have caught up.

TOKYO -- Pigeon sees Southeast Asia replacing China as its "next growth driver," with first-quarter earnings out Monday showing that the region's rising middle class is moving upmarket for baby care products.

The Japanese maker of baby bottles saw sales in the greater Asia region, which includes Southeast Asia and India, grow 35% year on year to 2.1 billion yen ($19.1 million) for the February-April quarter. The tally for China rose just 11%.

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