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Pigeon to sell baby goods direct to China as tourist sales fall

Japanese company bypasses JD.com to reach biggest customer base

Pigeon products are well-trusted by Chinese parents, thanks to decades of efforts by the company to build its brand in the country. (Photo courtesy of Pigeon)
YU FURUKAWA, Nikkei staff writer | Japan

TOKYO -- Japanese baby product maker Pigeon will launch a direct-to-consumer scheme in China to gain back an important segment it lost because of coronavirus travel restrictions.

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