ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Companies

Pigeon to sell baby goods direct to China as tourist sales fall

Japanese company bypasses JD.com to reach biggest customer base

Pigeon products are well-trusted by Chinese parents, thanks to decades of efforts by the company to build its brand in the country. (Photo courtesy of Pigeon)

TOKYO -- Japanese baby product maker Pigeon will launch a direct-to-consumer scheme in China to gain back an important segment it lost because of coronavirus travel restrictions.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more