Pokemon partners with Indonesia's Salim Group to fuel Asia growth

Japanese company's card game to be sold at convenience stores and KFC

Salim Group executive director Axton Salim, left, and Kenjiro Ito, chief business officer at The Pokemon Co., pose with Pikachu at a news conference in Jakarta on Aug. 8. (Photo by Rie Ishii)

SHOTARO TANI, Nikkei staff writer

August 8, 2019 17:01 JST

Updated on August 8, 2019 23:49 JST

JAKARTA -- Pokemon Co., responsible for brand management and licensing of the popular Japanese franchise, is partnering with Indonesian conglomerate Salim Group as it looks to expand its presence in Southeast Asia's largest market.

The partnership, announced on Thursday, will see the Indonesian version of the popular Pokemon card game sold at Salim's convenient stores as well as fast-food chain KFC.