QB House takes Japanese-style express haircuts to Vietnam

Chain targets young locals looking for upgrade from old-school barbers

20250121N QB in Vietnam

QB House’s Vietnam store seeks to appeal to consumers with a clean interior and Japanese-style service.  (Photo by Yuji Nitta)

YUJI NITTA

HO CHI MINH CITY -- Japanese express haircutting chain QB House has landed in Vietnam, targeting younger people seeking a step up from street barbers who work next to passing vehicles and pedestrians.

The chain's first Vietnamese location opened Tuesday at the Aeon Mall Tan Phu Celadon in Ho Chi Minh City. The four-booth shop features a bright, clean interior and is geared toward families visiting the mall.

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