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Quest for pastry perfection spurs an Indonesia-Japan partnership

As rivalries heat up in Jakarta and beyond, cafe chain turns to Japanese oven maker

An Excelso shop: The chain considers food "the critical factor" for success in Indonesia's cafe market.

TOKYO -- The food and beverage group behind Indonesia's Excelso cafe chain is looking to one-up the competition by making better pastries -- with some help from a Japanese oven maker.

Mergonoto Investama, a group company of Kapal Api Global, recently agreed with Japan's Shichiyo to set up a joint venture, Shichiyo Mergonoto Makmur. Excelso currently gets its pastries from a vendor but is looking to do the baking in-house. The joint venture will produce frozen pastry dough to be baked and sold at Excelso coffee shops.

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