ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailMenu BurgerPositive ArrowIcon PrintIcon SearchSite TitleTitle ChevronIcon Twitter
Companies

Rakuten builds own logistics network as delivery costs rise

E-commerce company to open hubs in Osaka and Chiba

Rakuten seeks to deliver all e-commerce orders in Japan through its own logistics network. (Photo by Keiichiro Sato)

TOKYO -- E-commerce company Rakuten is pushing ahead with plans to build its own logistics network across Japan at a time when labor shortages are forcing shipping companies to raise rates. 

Chairman and CEO Hiroshi Mikitani said Tuesday that the company will open two logistics hubs in Osaka and Chiba prefectures by the end of next year. He spoke at an event for vendors on Rakuten's online marketplace.

E-commerce companies, including Rakuten rival Amazon.com, are trying to cope with rising shipping costs in Japan by building their own delivery networks.

Mikitani earlier revealed his vision of delivering all products sold on Rakuten's e-commerce site through the company's own logistics network.

Currently, companies selling their merchandise on Rakuten's marketplace turn to shipping companies for product delivery. As Rakuten expands its own logistics network, vendors will be able to rely on the company to handle everything from merchandise management to shipping, and -- depending on the volume -- may enjoy lower costs.

Package delivery from the Osaka and Chiba warehouses to customers probably will be either outsourced or delivered by Rakuten's own drivers and trucks.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends January 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media