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Rakuten's integrated services to prize open Japan mobile market

Online retailer's entry marks industry shift to 'ecosystems'

Rakuten has so far leased NTT Docomo's network infrastructure to provide its mobile phone service.

TOKYO -- Online retailer Rakuten is set to make a splash in Japan's mobile phone market, which has long been dominated by three major carriers.

The e-commerce giant with operations in retail, travel and financial services has cleared the final administrative hurdle on the path to launching a mobile carrier business.

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