ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Rivals Honda, Yamaha to partner on scooters in Japan

 (placeholder image)
Honda Motor's Kumamoto factory   © Reuters

TOKYO -- Japan's Honda Motor and Yamaha Motor will join forces in motorcycle production and development, a move that will see Honda manufacturing scooters for its biggest rival in a shrinking domestic market.

Their fight for Japanese dominance in the years around 1980 turned so bitter it became known as the HY War. The two companies released several dozen models a year between them during that time, heavily discounted to try to capture market share. Both were saddled with unsold inventories as a result.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more