TOKYO -- Japan's Sapporo Breweries is returning to China after a nine-year absence, but this time with a focus on the promising premium-brand market and armed with a sales network crafted by Anheuser-Busch InBev.
The Japanese brewer and the Chinese arm of AB InBev recently signed a sole agency contract under which the world's largest beer company will distribute Sapporo Premium Beer and other upmarket labels in the mainland. The beverage will be produced at Sapporo's Vietnam brewery, with the business launching in November with the aim of selling 1 million cases in 2022.
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