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Seven-Eleven Japan enters online market with food home delivery

'Net Konbini' offers 24-hour service as rivals Rakuten and Amazon pile in

The new service, Net Konbini, plans to reach 7-Eleven's entire Japanese network of around 20,000 stores.   © Reuters

TOKYO -- Seven-Eleven Japan, operator of the country's biggest convenience store chain, will launch smartphone ordering for delivery in as little as two hours, the company announced Thursday.

The move marks a first for the convenience store sector in Japan, with Seven-Eleven looking to capitalize on food home delivery demand as online rivals such as Amazon Japan make inroads into the highly competitive field.

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