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Companies

Sharp looks to re-enter American TV market this year

Foxconn's US factory plans prompt U-turn in brand strategy

Sharp has been trying to reclaim the rights to use its TV brand in the U.S. after selling them to China's Hisense in 2016.
Sharp has been trying to reclaim the rights to use its TV brand in the U.S. after selling them to China's Hisense in 2016.   © Reuters

OSAKA -- Sharp seeks to resume marketing its own-brand televisions in North America as soon as this year, a change of strategy driven by the U.S. production plans of its Taiwanese parent, iPhone assembler Hon Hai Precision Industry.

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