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Sharp looks to re-enter American TV market this year

Foxconn's US factory plans prompt U-turn in brand strategy

Sharp has been trying to reclaim the rights to use its TV brand in the U.S. after selling them to China's Hisense in 2016.
Sharp has been trying to reclaim the rights to use its TV brand in the U.S. after selling them to China's Hisense in 2016.   © Reuters

OSAKA -- Sharp seeks to resume marketing its own-brand televisions in North America as soon as this year, a change of strategy driven by the U.S. production plans of its Taiwanese parent, iPhone assembler Hon Hai Precision Industry.

Financial troubles drove the Osaka-based electronics maker to abandon the North American market -- the world's largest after China -- and sell the rights to its Sharp and Aquos brand TVs to Chinese peer Hisense for five years starting in 2016.

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