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Shiseido to double production with 3 new plants in Japan

Made-in Japan boom pushes household goods providers to invest at home

Shiseido expects its new factory to alleviate chronic domestic shortages, partly brought on by strong demand from foreign tourists. (Photo by Motokazu Matsui)

TOKYO -- Shiseido is investing 40 billion to 50 billion yen ($364 million to $455 million) to open a new factory on the southern main island of Kyushu around 2021 amid growing demand for Japanese-made cosmetics among Asian consumers.

Global production capacity will double for the Tokyo-based cosmetics maker when the plant, to be set up in the city of Kurume in Fukuoka Prefecture, and two others already under construction in Osaka and Tochigi prefectures, go online.

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