SINGAPORE -- Singapore Airlines has opened a digital innovation lab to tap virtual reality and other technologies to better serve its customers, as it seeks to differentiate itself from the many budget carriers sprouting up across Asia.
The lab is located at a company facility near Singapore's Changi Airport, the airline's hub and one of Asia's busiest gateways. It will draw ideas from within the company and elsewhere and turn them into reality through collaboration with tech companies and universities. The lab also looks to support startups.
