SINGAPORE -- Broadband internet provider MyRepublic is pushing into mobile services in Singapore through a partnership with StarHub, further stoking the competitive fires in the city-state's telecom market.
MyRepublic will be able to use StarHub's network infrastructure to offer services, under a mobile virtual network operator arrangement announced on Thursday. Yap Yong Teck, managing director of MyRepublic Singapore, said the company is targeting "Singapore's younger, more tech-savvy crowd."
"That is where we will continue with a focus [on] our mobility services," he added. The company is aiming for a service launch within 2018.
MyRepublic has been trying to get into the mobile game since 2015. It sought to become Singapore's fourth telecom operator but lost out to Australia's TPG Telecom, which is to start its service toward the end of the year. MyRepublic opted for the MVNO partnership instead.
MVNO deals allow companies to provide mobile services by buying mobile bandwidth from one of the incumbent players, with no need to develop their own networks. Other MNVO partnerships include one between Circles.Life and Singapore's third-largest telecom operator, M1, which signed an agreement in May 2016.
"The telecom sector will remain under pressure," Eugene Chia, an OCBC analyst, wrote in a recent report. Citing the saturated market, he said average revenue per mobile and broadband user is likely to decline, "translating to weaker service revenue" for telecom companies.