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Companies

SoftBank-backed Taiwanese AI startup buys Japanese peer

Appier acquires tech that nudges shoppers to buy online

Appier founder and CEO Chih-Han Yu, left, who has described SoftBank founder Masayoshi Son as a "visionary leader," with Emotion Intelligence CEO Asami Ota.

TOKYO -- SoftBank Group-backed Appier, a Taiwan-founded artificial-intelligence startup that counts Carrefour and Estee Lauder as clients, has acquired Japanese peer Emotion Intelligence, or Emin, to expand its data-marketing business across Asia.

Emin's key marketing service, which helps e-commerce sites display coupons to increase the chance of a shopper making a purchase, will become part of Appier's offerings, linking data on consumer profiles with potential advertisers.

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