TOKYO -- SoftBank Group-backed Appier, a Taiwan-founded artificial-intelligence startup that counts Carrefour and Estee Lauder as clients, has acquired Japanese peer Emotion Intelligence, or Emin, to expand its data-marketing business across Asia.
Emin's key marketing service, which helps e-commerce sites display coupons to increase the chance of a shopper making a purchase, will become part of Appier's offerings, linking data on consumer profiles with potential advertisers.
