ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

SoftBank-backed Taiwanese AI startup buys Japanese peer

Appier acquires tech that nudges shoppers to buy online

Appier founder and CEO Chih-Han Yu, left, who has described SoftBank founder Masayoshi Son as a "visionary leader," with Emotion Intelligence CEO Asami Ota.

TOKYO -- SoftBank Group-backed Appier, a Taiwan-founded artificial-intelligence startup that counts Carrefour and Estee Lauder as clients, has acquired Japanese peer Emotion Intelligence, or Emin, to expand its data-marketing business across Asia.

Emin's key marketing service, which helps e-commerce sites display coupons to increase the chance of a shopper making a purchase, will become part of Appier's offerings, linking data on consumer profiles with potential advertisers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more