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SoftBank's Son inspires Zozo marketing giveaways

Online fashion retailer to offer 100,000 free measurement bodysuits worldwide

Yusaku Maezawa, chief executive of Zozo, aims to attract enough customers to produce a "fashion revolution." (Photo by Ken Kobayshi) 

TOKYO -- Start Today, operator of top Japanese online fashion website Zozotown, will give out 100,000 free examples of its Zozosuit, a high-tech body measurement suit, around the world. It is a marketing model that appears to draw on the ideas of Masayoshi Son, the Japanese business magnate who is chairman and CEO of SoftBank Group.

Start Today will also offer globally and free of charge jeans and T-shirts made using measurement data taken by the Zozosuit, under its private label Zozo. The Zozosuit is a tight-fitting garment marked by up to 400 dots that allows accurate body measurements to be taken with a smartphone.

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