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SoftBank's winner-take-all strategy challenged by rival unicorns

Competition intensifies despite billions invested in flagship companies

Softbank CEO Masayoshi Son's strategy is to invest billions in tech-led startups with potential to disrupt traditional industries. (Nikkei Montage)

TOKYO -- The strategy deployed by SoftBank Group's Vision Fund -- in which it invests billions in disruptive technology companies, who can then outgun the competition -- is facing a harsh reality: Instead of being forced to retreat, key competitors are stepping up the pressure on the fund's flagship investments across Southeast Asia, China and the U.S.

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