ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Companies

Sony bulks up anime business in China

New shows and merchandise planned to grow market Japan-style

Sony will set up an online shop selling products featuring characters from shows already airing in China. (Photo by Kazuyuki Okudaira)

TOKYO -- Sony plans to broaden its footprint in China's anime industry, aiming to apply a proven formula it has used in Japan, combining both new shows and merchandise to tap into a market that already exceeds $26 billion.

The company's decision to ramp up its anime business in China comes as the threat of piracy eases, due to a government crackdown designed to make the country "strong on intellectual property rights," as pledged in the most recent five-year plan.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more