TOKYO -- Sony plans to broaden its footprint in China's anime industry, aiming to apply a proven formula it has used in Japan, combining both new shows and merchandise to tap into a market that already exceeds $26 billion.
The company's decision to ramp up its anime business in China comes as the threat of piracy eases, due to a government crackdown designed to make the country "strong on intellectual property rights," as pledged in the most recent five-year plan.
