Sony doubles down on ESG goals amid coronavirus pandemic

Company pursues new identity focused on social and environmental impact

20201001N Sony HQ

Trees are reflected by the entrance of the Sony headquarters building in Tokyo. © Getty Images

KOSUKE SHIMIZU and KOHEI YAMADA, Nikkei staff writers

TOKYO -- In March, when coronavirus infections first began to spike in the U.S., Rob Stringer, the CEO of Sony Music Entertainment based in the pandemic epicenter of New York, told Sony Chairman and President Kenichiro Yoshida that U.S. companies were busy setting up funds to combat the disease.

Yoshida wasted no time following suit.

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