ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Companies

Sony's subtle name change shows PlayStation maker's new mindset

Addition of 'Group' sends message there is more to company than electronics

CEO Keiichiro Yoshida announced Sony's first name change in six decades last week. (Photo by Keiichiro Sato)

TOKYO -- As CEO Kenichiro Yoshida sees it, Sony's name change to Sony Group reflects a transformation in progress that will turn a hardware maker known for electronics innovations into a multi-faceted conglomerate.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more