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Sony's subtle name change shows PlayStation maker's new mindset

Addition of 'Group' sends message there is more to company than electronics

CEO Keiichiro Yoshida announced Sony's first name change in six decades last week. (Photo by Keiichiro Sato)

TOKYO -- As CEO Kenichiro Yoshida sees it, Sony's name change to Sony Group reflects a transformation in progress that will turn a hardware maker known for electronics innovations into a multi-faceted conglomerate.

"We are splitting off the remaining electronics elements from Sony's headquarters and having it focus on managing the group," Yoshida said, explaining the goal of a reorganization announced last week that will change the company's name for the first time in six decades to Sony Group.

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