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Sony's subtle name change shows PlayStation maker's new mindset

Addition of 'Group' sends message there is more to company than electronics

CEO Keiichiro Yoshida announced Sony's first name change in six decades last week. (Photo by Keiichiro Sato)
YOICHIRO HIROI and KOSUKE SHIMIZU, Nikkei staff writers | Japan

TOKYO -- As CEO Kenichiro Yoshida sees it, Sony's name change to Sony Group reflects a transformation in progress that will turn a hardware maker known for electronics innovations into a multi-faceted conglomerate.

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