Sony's subtle name change shows PlayStation maker's new mindset

Addition of 'Group' sends message there is more to company than electronics

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CEO Keiichiro Yoshida announced Sony's first name change in six decades last week. (Photo by Keiichiro Sato)

YOICHIRO HIROI and KOSUKE SHIMIZU, Nikkei staff writers

TOKYO -- As CEO Kenichiro Yoshida sees it, Sony's name change to Sony Group reflects a transformation in progress that will turn a hardware maker known for electronics innovations into a multi-faceted conglomerate.

"We are splitting off the remaining electronics elements from Sony's headquarters and having it focus on managing the group," Yoshida said, explaining the goal of a reorganization announced last week that will change the company's name for the first time in six decades to Sony Group.

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