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Sony searches for cool factor in Tokyo's trendy Shibuya district

Company hosts events to give creators a taste of its latest tech

TOKYO -- As Sony looks to continue its rebound from years of disappointing sales and a dearth of hit products, it is hosting a number of high profile events in Tokyo's trendy Shibuya district.

The idea is to give young artists and others the chance to try out the latest technology and products still under development. The Japanese consumer electronics company's earnings are recovering rapidly, but Sony has some way to go to restore the brand's shine. The Shibuya events are one step in that effort.

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