Sony steps up quest for content with 'Peter Rabbit' purchase

Silvergate Media acquisition brings entertainment M&A to over $3.5bn

20191212N Peter Rabbit

Silvergate Media developed the "Peter Rabbit" TV series. (Photo courtesy of Sony)

YOICHIRO HIROI, YUKINORI HANADA and HIROMI SATO, Nikkei staff writers

TOKYO/PALO ALTO, U.S. -- Sony is accelerating its transformation from a consumer electronics maker into a media enterprise with its latest acquisition of the company behind the animated "Peter Rabbit" series.

Sony announced this week that it bought Silvergate Media Group for about $195 million. The company has now spent more than 400 billion yen ($3.66 billion) in less than two years to acquire movie, TV and music companies in search of new avenues for growth.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.