Sony to become Sony Group, integrating financial unit

Electronics icon bolsters fintech, in line with Alibaba and Apple

Sony Headquarters 20200519095344012_Data.jpg

Sony owns about 65% of Sony Financial Holdings and plans to buy the remaining shares through a tender offer.

Nikkei staff writers

TOKYO -- Sony will make listed subsidiary Sony Financial Holdings a wholly owned unit for 400 billion yen ($3.73 billion) as it follows global tech giants Alibaba Group Holding and Apple in turning to finance as a stable profit generator that performs even during crises like the current pandemic, Sony announced Tuesday.

The Japanese electronics and entertainment group intends to combine its artificial intelligence and other technologies with the expertise of Sony Financial, which has a bank as well as life and casualty insurers under its umbrella.

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