ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Soup's on: Japan's Ippudo wants to be the world's ramen chain

Noodle purveyor customizes eateries to fit the tastes of each market

Ippudo specializes in pork-bone broth ramen but the chain tailors its menus to local preferences. (Courtesy of Chikaranomoto Holdings)

FUKUOKA -- A Japanese ramen chain hopes what they say about New York City holds true in the noodle business: If you can make it there, you can make it anywhere.

A decade after it opened its first overseas Ippudo restaurant in the Big Apple, Chikaranomoto Holdings is on a mission to become a truly global business. It had 120 foreign shops at the end of September, versus 156 in Japan, and it plans to continue expanding to reach a combined total of 600 by March 2026.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more