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Soup's on: Japan's Ippudo wants to be the world's ramen chain

Noodle purveyor customizes eateries to fit the tastes of each market

Ippudo specializes in pork-bone broth ramen but the chain tailors its menus to local preferences. (Courtesy of Chikaranomoto Holdings)

FUKUOKA -- A Japanese ramen chain hopes what they say about New York City holds true in the noodle business: If you can make it there, you can make it anywhere.

A decade after it opened its first overseas Ippudo restaurant in the Big Apple, Chikaranomoto Holdings is on a mission to become a truly global business. It had 120 foreign shops at the end of September, versus 156 in Japan, and it plans to continue expanding to reach a combined total of 600 by March 2026.

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