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Southeast Asian e-commerce proves too competitive

TOKYO -- Rakuten, the big Japanese e-commerce company, has begun negotiations to sell its Thai shopping portal. Rakuten in 2009 bought Tarad Dot Com, which it has been operating as Rakuten

     The Japanese e-commerce heavyweight also plans to refocus its online retail business in three other Southeast Asian countries. Roughly 150 jobs will be cut along the way.

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