March 17, 2017 9:09 pm JST

StarHub launches innovation, network monitoring center in Singapore

Facility aimed at boosting capabilities in data analytics, cybersecurity

JUSTINA LEE, Nikkei staff writer

Staff at Hubtricity monitoring data to understand customers' needs.

SINGAPORE -- StarHub, Singapore's No. 2 telecommunications company, has opened a new network monitoring and innovation center as it seeks to strengthen its technological capabilities to compete in an increasingly competitive telecommunications market.

Hubtricity, a 5,388 sq. meter facility, will allow StarHub to monitor the performance of its fixed, mobile and pay TV networks. Through other forms of data collection such as social media analytics, StarHub is looking to understand how customers use and respond to its services. The data will in turn help the company to optimize its resources.

More than 250 million Singapore dollars ($178 million) was jointly invested by StarHub and ST Telemedia Global Data Centers.The new facility went fully operational in December last year. In addition, it will act as a co-working space for StarHub's partners and start-up companies to create new technological solutions.

"Currently, we are working with both local and global partners to build platforms, such as smart homes, intelligent vehicles, connected buildings, virtual reality and smart retail," said Tan Tong Hai, CEO of StarHub.

StarHub is working hard to strengthen its capabilities and better understand customers' needs as a fourth player -- Australia's TPG Telecom -- is preparing to enter the market with a services rollout target date of September 2018. Earlier this year, it signed a memorandum of understanding with third-placed telecom company M1 to work more closely in shared mobile infrastructure. In December, it launched the "DataTravel" plan for its postpaid customers, who can use 2GB or 3GB of data for a full 30 days across multiple overseas destinations.

Asia300

StarHub Ltd.

Singapore

Market(Ticker): SES(CC3)
Sector:
Industry:
Communications
Wireless Telecommunications
Market cap(USD): 3,290.42M
Shares: 1,731.65M

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