ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Companies

Starbucks plans ambitious growth in China amid US trade tensions

Coffee chain aims to nearly double number of shops to 6,000 in four years

Starbucks Coffee opened its premium "roastery" shop in Shanghai in 2017.   © Reuters

TOKYO -- Starbucks has set out ambitious expansion plans for China, announcing on May 16 that it aims to nearly double the number of coffee shops there to 6,000 by 2022.

The Seattle-based coffee shop chain believes there is ample room for growth in the country's smaller and midsize cities, as consumer tastes become more westernized. Even as trade tensions rise with the U.S., China appears to present opportunities for the company to press ahead with its growth strategy.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more