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Tabasco ... with Japanese food!?

Manufacturer pitches new uses for hot sauce with Instagram campaign

Tabasco sauce manufacturer McIlhenny is trying to broaden the appeal of the product in Japan with an Instagram campaign.

TOKYO -- Tabasco, possibly the world's most famous hot sauce, celebrates its 150th anniversary this year, and the company behind the brand is hoping to tempt foodies in Japan to do the unthinkable: add it to their own cuisine.

While the thought of being served hot sauce on sashimi would have most people running for the exit, many of the ideas on the company's Instagram account, like adding it to Okinawan rafute braised pork belly or taco rice, might inspire more than a few diners.

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