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Tata Motors reverses cheap car strategy

Tata Motors launches the Zest compact sedan in Mumbai on Aug. 12.

MUMBAI -- Tata Motors has launched its first new offering in four years, the Zest compact sedan. The Indian automaker is aiming to gain lost ground in the domestic market with the new car.

     The Zest hit the market Tuesday. The car, aimed at middle-income consumers, features a luxurious-looking interior and exterior.

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