Telenor bets on Asia's bottom-of-the-pyramid market

Norway's telecom operator expands presence in Myanmar, Bangladesh and Pakistan

20180614N Telenor

A Telenor sign outside a cellphone retailer in Myanmar's Shan state. The Norwegian telecom operator offers the country's lowest calling prices thanks to strict cost controls. (Photo by Yuichi Nitta)

MARIMI KISHIMOTO, YUICHI NITTA and AKIRA HAYAKAWA, Nikkei staff writers

BANGKOK/YANGON/MUMBAI -- Norwegian wireless carrier Telenor is investing heavily in Myanmar, Bangladesh and Pakistan as part of its strategy to build a sizable presence in Asia's developing markets.

In a town near the Chinese border in Myanmar's Shan state, the Telenor logo can be seen on the storefronts of many cellphone retailers. A 34-year-old taxi driver says that Telenor is faster than the government-owned Myanma Posts and Telecommunications, the country's largest carrier.

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