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Telenor bets on Asia's bottom-of-the-pyramid market

Norway's telecom operator expands presence in Myanmar, Bangladesh and Pakistan

A Telenor sign outside a cellphone retailer in Myanmar's Shan state. The Norwegian telecom operator offers the country's lowest calling prices thanks to strict cost controls. (Photo by Yuichi Nitta)

BANGKOK/YANGON/MUMBAI -- Norwegian wireless carrier Telenor is investing heavily in Myanmar, Bangladesh and Pakistan as part of its strategy to build a sizable presence in Asia's developing markets.

In a town near the Chinese border in Myanmar's Shan state, the Telenor logo can be seen on the storefronts of many cellphone retailers. A 34-year-old taxi driver says that Telenor is faster than the government-owned Myanma Posts and Telecommunications, the country's largest carrier.

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