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Tencent aims to blend internet and industry in bid for new growth

Push to expand beyond consumer services comes as gaming segment faces headwinds

Tencent is keen to tap new businesses as games, its biggest revenue earner, struggles.

TOKYO -- Chinese internet giant Tencent Holdings is ramping up efforts to forge ties with traditional industries as it looks diversify beyond its core gaming business.

Tencent is struggling to grow its online gaming segment, which is the company's largest segment, accounting for more than 30% of revenue, due to regulation and a maturing local market.

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