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Tencent and Mitsui to help Japan companies market in China

SMEs to sell goods losing sales from lack of Chinese inbound tourists on WeChat

The Mitsui-Tencent joint venture under discussion would produce and promote e-commerce shops on the WeChat social media platform on behalf of the clients of Japanese companies. (Source photos by Kosaku Mimura and Reuters) 

TOKYO -- Japanese trading house Mitsui & Co. and China's Tencent are working to set up a joint venture to help Japanese companies market their goods and services to Chinese consumers in a bid to replace sales lost from the absence of Chinese inbound tourists, Nikkei has learned.

The new business will produce and promote e-commerce shops, advertisements and video contents on Tencent's WeChat platform on behalf of the clients of Japanese companies. While such marketing activities are commonly practiced on WeChat by Chinese companies, Japanese small and medium companies are not accustomed to the required application procedures and system adjustments.

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