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Tencent and Mitsui to help Japan companies market in China

SMEs to sell goods losing sales from lack of Chinese inbound tourists on WeChat

The Mitsui-Tencent joint venture under discussion would produce and promote e-commerce shops on the WeChat social media platform on behalf of the clients of Japanese companies. (Source photos by Kosaku Mimura and Reuters) 

TOKYO -- Japanese trading house Mitsui & Co. and China's Tencent are working to set up a joint venture to help Japanese companies market their goods and services to Chinese consumers in a bid to replace sales lost from the absence of Chinese inbound tourists, Nikkei has learned.

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