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Tencent warns of slower growth in Chinese video ad sales

As streaming market matures, internet group touts pivot to industrial services

Social media and entertainment group Tencent says China's video streaming market is maturing, with ad revenue growth set to decline.   © Reuters

KUNMING, China -- Video advertising sales in China are expected to slow sharply in 2019, as the country's video market nears its peak, domestic social media and entertainment group Tencent Holdings says.

Sun Zhonghuai, chief executive of Tencent's video streaming business, told participants at a conference here May 21 that the flourishing operation faces pitfalls despite reaching 89 million paid users as of March.

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