Tennis legend Federer switches to Uniqlo from Nike

Japanese fast-fashion purveyor seeks brand recognition

20180702N Roger Federer

Roger Federer is Uniqlo's latest brand ambassador.

YOSHIHIRO HARA, Nikkei staff writer

TOKYO -- Eight-time Wimbledon champion Roger Federer scored an easy first-round win at the All-England Club on Monday wearing a shirt sporting the logo of Japanese casualwear chain Uniqlo.

Coinciding with the match on Centre Court, the Fast Retailing unit announced that it has signed the 36-year-old player as a global ambassador for the brand. Federer's two decades of sponsorship with Nike ended in March.

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