KITAKYUSHU, Japan -- Japanese toilet maker Toto aims to double U.S. sales of its Washlet bidet seats and toilets by volume by fiscal 2026, shifting its focus to the market as a protracted property slump saps demand in China.
Toto is positioning North America as a "growth" market under its three-year plan, in contrast to "base" markets like China and Japan. It is looking to make capital investments of 20 billion yen ($128 million) or more in North America and the rest of Asia.
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