JAKARTA -- Tokopedia, Indonesia's largest online retailer, is determined to grow beyond that identity and believes it has found a match that fits its strategy: Bridestory.
The $7 billion e-tailing startup, backed by the SoftBank Vision Fund and China's Alibaba Group Holding, made the Indonesian online bridal services provider a wholly owned subsidiary in June. The purchase price was not disclosed, but local media reported it was around $30 million.
