TOKYO -- Tokyo-based game developer Meleap has partnered with South Korea's KT to promote its augmented reality dodgeball game in South Korea.
Through the tie-up, the South Korean telecom operator will be licensed to sell the game, "Hado," in its home market. KT is keen to capitalize on the growing popularity of esports in South Korea. In March, it opened its first virtual reality theme park in Seoul, called Vright, partnering with supermarket and convenience store operator GS Retail.
"Hado," a three-on-three, augmented-reality dodgeball game, is one of 50 or so augmented and virtual reality titles available at Vright. Players wearing headsets and sensors throw virtual reality balls at one another, ducking and dodging to avoid being hit.
KT plans to open about 200 experience-based gaming venues by 2020. Meleap wants to make the most of the collaboration to promote "Hado" in the South Korean market.