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Toshiba appliances enjoy second life with China's Midea

Unit sold off after losses now sets sights on Southeast Asia and India

Toshiba appliances on display at a trade show in Germany in 2018. Midea will market the brand via its global sales channels.

TOKYO/GUANGZHOU -- The home appliance business that Toshiba unloaded as a money-loser in 2016 is now showing signs of a comeback under Midea Group as it leverages its new Chinese parent's sales channels across Asia.

The Toshiba appliance business "is an important component in the globalization of Midea. We want to grow it into a world-leading appliance maker," said Fang Hongbo, chairman and president of Midea.

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