KITAKYUSHU, Japan -- Japanese toilet manufacturer Toto believes that it may have finally found the secret to winning over American consumers: noise reduction.
Bathrooms in American homes are often close to bedrooms, making toilets that keep noise to a minimum particularly popular. Toto plans to offer a toilet that combines a rimless bowl using relatively little water per flush with the company's mainstay Washlet electric bidet seat, in a bid to challenge established players like Kohler and American Standard.
