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Toto to make splash in US with quieter toilets

Producer of Washlet bidets joins with American partner for marketing and maintenance

A rendering of Toto's Neorest high-end toilet. The Japanese toilet maker is eager to spread its electric toilet bidets in the U.S. (Image courtesy of Toto)

KITAKYUSHU, Japan -- Japanese toilet manufacturer Toto believes that it may have finally found the secret to winning over American consumers: noise reduction.

Bathrooms in American homes are often close to bedrooms, making toilets that keep noise to a minimum particularly popular. Toto plans to offer a toilet that combines a rimless bowl using relatively little water per flush with the company's mainstay Washlet electric bidet seat, in a bid to challenge established players like Kohler and American Standard.

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